Indian actress-entrepreneur Preity Zinta will work with her production partner Amrita Sen and an LA subsidiary of a Chinese production and talent company towards distributing Bollywood films in China.
Times of India says Bollywood films have been getting a huge response in China over the years and continue to do so.
The partnership between Zinta and the Chinese will see the establishment of a film and television development fund.
The fund will support a multi-year slate of Hindi and English language original titles developed for the Indian, Asian and global markets.
In addition to original titles the partnership will provide distribution for existing Bollywood films into the Chinese market.
China is currently the second biggest outlet for Bollywood movies.