Rihanna to launch fashion label with luxury group

(Photo Credit: Reuters)

Rihanna will launch a fashion label with the French luxury goods group Moët Hennessy Louis Vuitton (LVMH).

The label is called Fenty, which is her surname, and will launch in Spring 2019.

Rihanna will become the first woman of colour to lead a house under the LVMH brand, and the first woman to create an original brand for the group.

Fenty will produce clothing, shoes, and accessories, and is the first new label under the LVMH brand since 1987.

The label will join around 70 brands already in the LVMH group, including Louis Vuitton, Christian Dior, and Givenchy.

Rihanna already has a hugely successful cosmetics brand called Fenty Beauty, and a lingerie line called Savage X Fenty.