New tour operator to help sell Tobago in Europe

    Boomerang Reisen travel agents snorkel at the Buccoo Reef.

    A new tour operator has been brought on board to sell Tobago in Europe.

    The Tobago Tourism Agency Limited has engaged European travel specialist, Boomerang Reisen, to sell the island with a digitally-focused approach.

    Boomerang Reisen is a long-haul travel specialist, operating 15 branches in three European countries.

    In 2018, the company started a program for the Caribbean, and they have now added the unspoilt, untouched and undiscovered Tobago to their program.

    TTAL says it will also partner with Boomerang for several campaigns encompassing traditional and online advertising elements.

    Between October 1st and 8th 2019, TTAL hosted a familiarization trip with travel consultants representing four branches of Boomerang Reisen, to deliver first-hand knowledge of the island and its unique selling points.