Olatunji Yearwood has become the first individual artiste in over 8 years to become a brand ambassador for Carib Brewery Limited.
The agreement was signed at the company’s headquarters in Champ Fleurs this afternoon for an 18 month arrangement, with opportunity to renew after that time has expired.
It means that Carib will play a part financially and otherwise in Olatunji’s career as an artiste, and similarly Olatunji has a commitment to being an ambassador for Carib wherever he goes, inclusive of advertisements and jingles.
Speaking with 103.1FM News after the official signing, Olatunji says he is elated at the opportunity to represent the Carib brand.
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Meanwhile Head of the Beverage Sector at the Ansa McAl Group of Companies Anthony Sabga III believes Olatunji’s personality fits well with the Carib brand.
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The last individual artiste named as a brand ambassador for Carib was Bunji Garlin.