The company officially unveiled the new lineup at its Cupertino, California, headquarters today.
The updated models include the iPhone 11, with a more affordable price tag, and the higher-end iPhone 11 Pro and iPhone 11 Pro Max.
The iPhone 11 Pro and iPhone 11 Pro Max models feature an improved camera system, with three cameras on the back of the phone, and better battery life than previous models.
Apple says the iPhone 11 Pro will last four hours longer than the iPhone XS and the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max.
It also teased a new facility called Deep Fusion, which takes nine snaps with a variety of exposures and then picks through them “pixel by pixel” to combine the best parts from each to create a superior image.
Other enhancements include the ability to shoot slow-motion videos with the front camera as well as the rear.
Tim Cook, Apple’s CEO, called the Pro models “the most powerful and most advanced iPhones we have ever built, with a stunning design.”